Topic
Trade Shows
14 articles on trade shows from The View Eyewear.
NEO TOKYO Eyewear Show: A New Independent Entrant to Japan's Eyewear Trade Calendar
iOFT, Tokyo's long-running international optical fair, closed after its 2025 edition. NEO TOKYO Eyewear Show is a separate new event that has emerged since — here's what it is, and what it isn't.
Copenhagen Specs: What Happened to the Independent Danish Eyewear Fair
Copenhagen Specs built a reputation as Scandinavia's independent eyewear trade fair — and then closed. Here's what it was, and what we know about its status now.
NEOS: The Free, Rotating-City Independent Optical Show
NEOS brings 80+ independent eyewear collections together twice a year, free to attend, rotating between East Coast cities. Here is what to know before you go.
The 10K Frame Show: Minneapolis' 'By Opticians, For Opticians' Event
The 10,000 Frames Midwest Eyewear Show skips the typical trade-show format for a single-day, opticians-first event in Minneapolis. Here is what makes it different.
SIOS: The Southern Independent Optical Show, Explained
A regional show for Southern independent opticians, SIOS pairs a trade floor with continuing education and a runway presentation. Here is what to know before you go.
The Eye Ball: Palm Springs' 'Anti-Trade Show' for Independent Eyewear
The Eye Ball calls itself the "anti-trade show" — pairing an independent eyewear showcase with continuing education and genuine nightlife in Palm Springs. Here is what buyers and brands should know.
The Frame Affair: New York's Show for Independent Designers and Artisans
The Frame Affair puts independent designers and artisan craftsmanship at the center of its New York show. Here is what buyers and exhibiting brands should know.
EYECON: A Curated Showcase for Independent and Luxury Eyewear
EYECON trades the open trade-floor format for a curated, gallery-style showcase of luxury and emerging independent eyewear in New York. Here is what to expect as a buyer or an exhibiting brand.
The LOFT Eyewear Show: The Independent Alternative on Both US Coasts
LOFT is the longest-running independent eyewear show in the Americas, built for boutique owners and independent designers on both coasts. Here is what makes it different from the larger optical trade shows.
100% Optical: The UK's Largest Optical Trade Event
100% Optical bills itself as the UK's largest optical event, running each year at ExCeL London. Here is what independent practice owners and exhibiting brands should know about access, timing, and scale.
SECO International: Continuing Education Meets the Trade Floor in Atlanta
SECO International pairs a continuing-education program with a full trade exhibit floor in Atlanta each winter. Here is what independent practice owners and exhibiting brands should know before attending.
Vision Expo: What Changed Now That East and West Have Merged
Vision Expo East and West have merged into a single annual show starting in 2026, rotating cities each year. Here is what independent practices and brands need to know about the new format.
SILMO Paris: Inside France's Major Eyewear Trade Fair
SILMO Paris draws hundreds of exhibitors and over a thousand brands each fall. Here is what independent opticians and eyewear brands should know before attending.
MIDO: A Guide to the World's Largest Eyewear Trade Show
MIDO in Milan is the largest eyewear trade show on earth by exhibitor count. Here is what independent practices and brands should know before attending or applying to exhibit.