The View Eyewear

Independent / Boutique Show

10K Frame Show

Minneapolis, MN, USA

Minimalist Midwest skyline and lake illustration with understated eyewear silhouette, dark green and gold palette

The 10,000 Frames Midwest Eyewear Show runs each spring at Quincy Hall in Minneapolis — explicitly described by its organizers as "created by opticians, for opticians," not a typical trade-show format.

It's a single-day event centered on independent eyewear and community rather than a multi-day exhibit hall.

A Single-Day, Opticians-First Format

Where most eyewear trade shows follow a convention-center, multi-day template, the 10K Frame Show compresses into a single day at Quincy Hall in Minneapolis and frames its identity explicitly around who it's for — opticians, not distributors or corporate buyers. That "created by opticians, for opticians" framing signals a show organized around the priorities of independent practice owners rather than a broader trade audience.

Upcoming Editions

Dates TBA — check the official site for the next confirmed edition.

Frequently Asked Questions

Is the 10K Frame Show a typical trade show?

No — it's explicitly framed by its organizers as a celebration of independent eyewear and community, created by opticians for opticians, rather than a conventional multi-day exhibit hall.

Where is it held?

Quincy Hall in Minneapolis, MN, typically for a single day each spring.

How long does the 10K Frame Show run?

It's a single-day event, unlike the multi-day format most national trade shows use — plan appointments and floor time in advance since there's no built-in extra day.