Major Trade Show
SECO International
Atlanta, GA, USA
SECO International runs each winter at the Georgia World Congress Center in Atlanta, combining a continuing-education program with a trade exhibit floor.
Independent practice owners are core attendees, and general registration has historically been free.
A Show Built on Two Agendas
SECO International doesn't separate continuing education from the trade floor — it runs them side by side under one roof at the Georgia World Congress Center. That structural choice is the whole identity of the show: instead of treating CE and vendor browsing as two different trips, SECO lets a practice owner renew licensure credit and evaluate new product in the same week.
That combination is also why general registration has historically been free. Bundling exhibit-hall access together with CE opportunities removes a cost barrier that would otherwise sit on top of travel.
What Exhibitors Should Expect on the Floor
Because CE and the trade floor are bundled, the audience moving through SECO's aisles isn't necessarily there to shop first — many attendees are working exhibit-hall time in between or after coursework. Badge allocation for exhibitors is tied to booth square footage, with a set number of hall-only badges included and additional badges available for a small fee.
Upcoming Editions
February 25, 2026 – March 1, 2026
Georgia World Congress Center (Hall A), Atlanta, USA
Official registration →Frequently Asked Questions
Is SECO free to attend?
General attendee registration has historically been free, bundling exhibit-hall access with continuing-education credit opportunities. Confirm current-year pricing at attendseco.com.
How do I exhibit at SECO?
Register as an exhibitor through attendseco.com. Exhibitors receive a set number of hall-only badges per booth square footage, with additional badges available for a small fee.
When is SECO held each year?
Late February into early March, at the Georgia World Congress Center in Atlanta. Confirm exact dates on the official site each year.
What makes SECO different from a typical eyewear trade show?
SECO combines a continuing-education program with a trade exhibit floor in one event, rather than running as a pure product showcase — attendees build a CE schedule and work exhibit-hall time around it.
Is SECO aimed more at solo/independent practice owners than large retail chains?
Independent practice owners are described as core attendees — the CE-plus-floor format is built around practitioners who need licensure credit and vendor time in the same trip, not a separate buying-only visit.
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