Major Trade Show
SILMO Paris
Paris, France
SILMO Paris runs each fall at Paris Nord Villepinte, typically drawing around 900 exhibitors representing roughly 1,500 brands.
It's trade-only — free entry for opticians, with a modest fee for other professional categories — and pre-registration is required.
What to Expect on the Floor
A typical SILMO edition includes roughly 900 exhibitors, but because many of them represent multiple labels, the show effectively showcases around 1,500 brands under one roof — meaning a single stand can introduce a buyer to several distinct collections rather than just one.
Who It's Best For
SILMO's free entry for pre-registered opticians is a deliberate signal that independent buyers are core to who the show serves — opticians get in free, while other professional categories (press, adjacent industry roles) pay a modest fee, around €50. For brands and distributors, the show doubles as a venue for building the press and distribution relationships that carry a collection into new markets over the following year, not just a place for direct sales.
Getting There
SILMO runs Friday through Monday in late September — a four-day window longer than many regional shows, which gives both exhibitors and attendees more time to work the floor at a less compressed pace. Paris Nord Villepinte sits outside central Paris, so transit time is worth building into a multi-day itinerary. Because pre-registration is what makes optician entry free, there's no financial reason to leave it until the last minute.
Upcoming Editions
Frequently Asked Questions
Is SILMO Paris open to the public?
No, it's trade-only. Entry is free for opticians and optical professionals with pre-registration; other professional categories pay a modest fee (around €50).
How do I register to exhibit at SILMO?
Through SILMO's exhibitor portal, where you select your activity type and stand format and get a cost estimate online before committing.
When does SILMO Paris take place?
Late September most years, running Friday through Monday. Confirm exact dates on the official site before planning travel, as the calendar shifts slightly year to year.
Why does SILMO Paris list both an exhibitor count and a brand count?
Many SILMO exhibitors represent more than one label, so the show's roughly 900 exhibiting companies collectively bring around 1,500 brands to the floor — a single stand visit can mean seeing several distinct collections at once.
Is SILMO Paris held in the city of Paris itself?
No — it's at Paris Nord Villepinte, an exhibition complex outside central Paris, so factor in transit time if you're staying in the city for the rest of your trip.
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