Independent / Boutique Show
The Frame Affair
New York, NY, USA
The Frame Affair runs each spring in New York as part of the same independent-eyewear-week cluster as LOFT and EYECON, positioned around independent designers and artisan craftsmanship specifically.
It's recently refocused to a single yearly New York event.
What to Expect on the Floor
The Frame Affair narrows its focus to a specific slice of independent eyewear: designers and artisan craftsmanship, rather than independent eyewear broadly. The lineup leans toward makers whose name is attached to the work, and booths are often staffed by the designers themselves or people close to production.
Getting There
The Frame Affair has recently refocused to a single yearly event, held in New York each spring — there is no separate regional edition to fall back on if you miss it. It runs the same week as EYECON as part of the city's independent-eyewear cluster. Exhibiting has historically been offered free to brands on a headcount basis rather than a flat booth fee, though current terms should be confirmed directly at theframeaffair.com.
Upcoming Editions
Dates TBA — check the official site for the next confirmed edition.
Past Editions
March 5–7, 2026
New York, USA
Frequently Asked Questions
Is The Frame Affair free to attend?
Exhibiting has historically been offered free to brands, headcount-based. Confirm current visitor registration details directly at theframeaffair.com.
When is The Frame Affair held?
Each spring in New York, typically overlapping with LOFT and EYECON as part of the city's independent-eyewear-week cluster.
How is The Frame Affair different from EYECON, given they're the same week in New York?
Both are curated independent shows in New York the same week, but the filter differs: EYECON is a gallery-style showcase for luxury and emerging independent brands generally, while The Frame Affair centers specifically on independent designers and artisan craftsmanship, with booths often staffed by the makers themselves.
Does The Frame Affair run more than once a year, or in other cities?
No — it has recently refocused down to a single yearly event in New York each spring.
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